Industry News

The annual licensing industry event is coming! Meet the 2023 Licensing Expo Shanghai (LEC) in the magic city of June!

The Licensing Expo Shanghai (LEC) organized by Informa Markets will be held at the Hall 2.1 & Hall NH of the National Convention and Exhibition Center in Shanghai from the 28th-30th of June 2023.

Read More

22 things to see and do at Brand Licensing Europe ’22

This year’s Brand Licensing Europe kicks off in just six days. The event runs from Tuesday 20 – Thursday 22 September at ExCeL London. Attendees can register for a free ticket at www.brandlicensing.eu and immediately start requesting meetings with over 220 exhibiting companies and planning their diary so they don’t miss out.

Read More

Third Annual Licensing Expo China 2019 Announces New Interactive Activities

Santa Monica, Calif. (January 21, 2019) – The Global Licensing Group, the licensing industry’s leading tradeshow organizer and media partner, has announced Licensing Expo China, taking place July 24 – 26, 2019 at Shanghai’s National Exhibition and Convention Center, will host a new series of interactive activities encouraging attendees and brands to forge strategic relationships. The third annual trade show will showcase more than 800 brands, reflecting the growth of China’s licensing market.

Read More

Second Annual Licensing Expo China Almost Doubles In Size
Attendee and Exhibitor Growth Up, Floor Space Grew 72%

Shanghai, August 14, 2018 – Licensing Expo China, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), kicked off at the National Exhibition and Convention Center (NECC) in Shanghai on July 25, 2018. The show facilitated connections between brand owners & agents, consumer product makers, licensees, and retailers across animation , art, entertainment, gaming, and non-profit and other influential categories. Nearly doubling the size of Licensing Expo China 2017, this year’s show hosted 123 exhibitors and 425 brands to bolster the rapid development of China’s growing licensing market. Attendence increased 46%, drawing over 14,000 attendees and attracting an additional 37,000+ attendees from co-located event, Children Baby Maternity Expo (CBME).

Read More

Specialized Zones and Matchmaking Service to Debut at the Second Annual Licensing Expo China 2018

Shanghai (December 5, 2017) – Licensing Expo China, sponsored by LIMA, today announced that its second annual event will take place from July 25 – 27, 2018. Following its successful debut in July 2017 with more than 230 brands, and more than 8,400 attendees with an additional 26,600 crossover attendees from Children Baby Maternity Expo (CBME), its expo space has grown to 20,000sqm, as a result of the Chinese licensing market’s continued growth. Animation, Film/TV/Broadcast, Entertainment, Sports, Game, Museum/Culture/Art, Corporate Brands, and Character brands will be present, including exhibiting companies such as Shanghai Animation Film Studio, Hangzhou Thunder Animation Co. LTD, Soap Studio Company Limited and UYoung Culture & Media Co. LTD.

Read More

First Licensing Expo China Debuts with Great Success with more than 35,000 Trade Visitors in Attendance

The first Licensing Expo China attracted more than 35,000 global professional visitors at the National Exhibition and Convention Center (Shanghai) with the industry in attendance and gave its whole-hearted support.

Read More

President of LIMA Invite You to Licensing Expo China

China is now the world’s fifth largest licensing market, and growing rapidly. Given this continuing upward trending and the huge demand for local and global brands by Chinese consumers, it is clear that China needs a broad-based licensing and networking event that brings together the most influential brand owners from all segments of the industry.

Read More

Licensing Expo China & LIMA Launch the First China Licensing Awards

SHANGHAI, China, April 5, 2017 /PRNewswire/ — Licensing Expo China and the International Licensing Industry Merchandisers’ Association (LIMA) recently announced the launch of the China Licensing Awards. The Awards aim to recognize the outstanding achievements of companies with licensing properties in China.

Read More

Potential Licensees Across China Eager to Learn and Get Started in Licensing Business

Licensing market in China is still relatively young. A lot of brand owners, distributors, retailers and manufacturers are not too familiar on how to get started.

Read More

LIMA Inks Exclusive Partnership with UBM for Licensing Expo China

SHANGHAI (January 9, 2017) – UBM has formed an exclusive partnership with the International Licensing Industry Merchandisers’ Association (LIMA), the leading industry association for global licensing, for Licensing Expo China 2017.

Read More

China Toy Industry Summit – Chenghai Stop

China Toy Industry Summit was hosted in Chenghai Garden Hotel on Dec 15, 2016. As the host of this summit, Licensing Expo China shared overview of China toy market and also the trends of China licensing market.

Read More

Meet: 阿狸  (A-li)
Ali the Fox, NOT the Boxer!

Unlike most well-known cartoon characters are famous for certain movie or animated cartoon, Ali became extremely popular as an internet emoticon on social media, including WeChat, QQ, Sina Weibo, Renren, and etc. Download of Ali’s emoticon on WeChat is more than 2 billion!

Read More

UBM, LIMA and Alifish Join Forces to Strengthen Chinese Licensing Market

LONDON, 11 October 2016 – UBM, together with the International Licensing Industry Merchandisers’ Association (LIMA) and Alifish, the licensing and entertainment business unit of Alibaba, announce a strategic partnership to strengthen the Chinese licensing industry.

Read More

Bulldog to Showcase Top Brands

U.K.-based licensing agency Bulldog Licensing will present a mixture of brands at Brand Licensing Europe.

Read More

‘TMNT,’ WWE Slam into Co-Branded Toys

Playmates Toys unveils co-branded action figures, titled Ninja Superstars.

Read More

CN Plans ‘Robot Chicken’ Merch

Stop motion comedy series grows lineup with barware, t-shirts and more.

Read More

Contact us

To Visit:

Matthew Pan

+86-187 3794 5006

Matthew.pan@informa.com

To Exhibit

Sheila Tang

+86-571 2689 5026

Sheila.tang@informa.com

Official Partner

Licensing International – formerly known as LIMA – is the leading trade organization for the global licensing industry...
Learn More

隐私政策 | Copyright © 2021 亿百媒会展(上海)有限公司    沪ICP备13004811号-8     沪公网安备 31010102004352号

Stay Connected Across the Globe

Contact us

To Visit:

Matthew Pan

+86-187 3794 5006

Matthew.pan@informa.com

Overseas:

Sheila Tang

+86-571 2689 5026

Sheila.tang@informa.com