China Toy Industry Summit was hosted in Chenghai Garden Hotel on Dec 15, 2016. As the host of this summit, Licensing Expo China shared overview of China toy market and also the trends of China licensing market.

According to CBME 2016 Industry Report, with the fast growing of baby products channel, baby products store has become the priority channel of toy brand owners. In the meantime, China is the world’s fastest-growing licensing market, with 24% increase in the overall market in 2015. With total retail sales of licensed product is at USD7.6 billion (including Hong Kong), it only represents 3% of the global market. There is still a huge potential to grow, especially for toy brand owners.