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Potential Licensees Across China Eager to Learn and Get Started in Licensing Business

Licensing market in China is still relatively young. A lot of brand owners, distributors, retailers and manufacturers are not too familiar on how to get started.
China is the world’s fastest-growing licensing market. In 2015, it registered a 24% increase in the overall market and total retail sales of licensed product is currently at USD7.6 billion (including Hong Kong). There is still a huge potential to grow!
Through November and December 2016, Licensing Expo China has hosted a series of educational seminars across China on the how-to of licensing and licensing trends in China.
From Chenghai in Guangdong (South China) to Shanghai in the East, the team has address the China Toy Industry, groups of brand owners brand owners, distributors, retailers, manufacturers and even licensees who want to grow their business in China. Over 400 have participated in the seminars.
In 2017, Licensing Expo China host more educational sessions for potential licensees and licensors in the following areas: • Shanghai, China, Feb 28, 2017 – addressing illustrators and artists on how to license their art • Tokyo Japan, April 2017: for Licensors • Shanghai, China, May 2017: Basics of Licensing • Hangzhou, China: June 2017: Alifish IP World Conference