Organized by Informa Markets, Licensing Expo Shanghai (LEC) aims to build efficient business connections between IP owners and agents covering multiple categories including animation, film and television, museums, culture and art, online literature, entertainment, games, publishing, corporate brands, sports and more, with OEMs, ODMs, licensees and retailers.

Licensing Expo, the world’s leading event dedicated to licensing, brand extension and collaborations has opened its new and enhanced Meetings Platform for the upcoming annual event taking place May 21-23 at the Mandalay Bay in Las Vegas.

The Licensing Expo Shanghai (LEC) organized by Informa Markets will be held at the Hall 2.1 & Hall NH of the National Convention and Exhibition Center in Shanghai from the 28th-30th of June 2023.

This year’s Brand Licensing Europe kicks off in just six days. The event runs from Tuesday 20 – Thursday 22 September at ExCeL London. Attendees can register for a free ticket at www.brandlicensing.eu and immediately start requesting meetings with over 220 exhibiting companies and planning their diary so they don’t miss out.

Santa Monica, Calif. (January 21, 2019) – The Global Licensing Group, the licensing industry’s leading tradeshow organizer and media partner, has announced Licensing Expo China, taking place July 24 – 26, 2019 at Shanghai’s National Exhibition and Convention Center, will host a new series of interactive activities encouraging attendees and brands to forge strategic relationships. The third annual trade show will showcase more than 800 brands, reflecting the growth of China’s licensing market.

Shanghai, August 14, 2018 – Licensing Expo China, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), kicked off at the National Exhibition and Convention Center (NECC) in Shanghai on July 25, 2018. The show facilitated connections between brand owners & agents, consumer product makers, licensees, and retailers across animation , art, entertainment, gaming, and non-profit and other influential categories. Nearly doubling the size of Licensing Expo China 2017, this year’s show hosted 123 exhibitors and 425 brands to bolster the rapid development of China’s growing licensing market. Attendence increased 46%, drawing over 14,000 attendees and attracting an additional 37,000+ attendees from co-located event, Children Baby Maternity Expo (CBME).

Shanghai (December 5, 2017) – Licensing Expo China, sponsored by LIMA, today announced that its second annual event will take place from July 25 – 27, 2018. Following its successful debut in July 2017 with more than 230 brands, and more than 8,400 attendees with an additional 26,600 crossover attendees from Children Baby Maternity Expo (CBME), its expo space has grown to 20,000sqm, as a result of the Chinese licensing market’s continued growth. Animation, Film/TV/Broadcast, Entertainment, Sports, Game, Museum/Culture/Art, Corporate Brands, and Character brands will be present, including exhibiting companies such as Shanghai Animation Film Studio, Hangzhou Thunder Animation Co. LTD, Soap Studio Company Limited and UYoung Culture & Media Co. LTD.

The first Licensing Expo China attracted more than 35,000 global professional visitors at the National Exhibition and Convention Center (Shanghai) with the industry in attendance and gave its whole-hearted support.

China is now the world’s fifth largest licensing market, and growing rapidly. Given this continuing upward trending and the huge demand for local and global brands by Chinese consumers, it is clear that China needs a broad-based licensing and networking event that brings together the most influential brand owners from all segments of the industry.

SHANGHAI, China, April 5, 2017 /PRNewswire/ — Licensing Expo China and the International Licensing Industry Merchandisers’ Association (LIMA) recently announced the launch of the China Licensing Awards. The Awards aim to recognize the outstanding achievements of companies with licensing properties in China.

Licensing market in China is still relatively young. A lot of brand owners, distributors, retailers and manufacturers are not too familiar on how to get started.

SHANGHAI (January 9, 2017) – UBM has formed an exclusive partnership with the International Licensing Industry Merchandisers’ Association (LIMA), the leading industry association for global licensing, for Licensing Expo China 2017.

China Toy Industry Summit was hosted in Chenghai Garden Hotel on Dec 15, 2016. As the host of this summit, Licensing Expo China shared overview of China toy market and also the trends of China licensing market.

Unlike most well-known cartoon characters are famous for certain movie or animated cartoon, Ali became extremely popular as an internet emoticon on social media, including WeChat, QQ, Sina Weibo, Renren, and etc. Download of Ali’s emoticon on WeChat is more than 2 billion!

LONDON, 11 October 2016 – UBM, together with the International Licensing Industry Merchandisers’ Association (LIMA) and Alifish, the licensing and entertainment business unit of Alibaba, announce a strategic partnership to strengthen the Chinese licensing industry.

U.K.-based licensing agency Bulldog Licensing will present a mixture of brands at Brand Licensing Europe.

Playmates Toys unveils co-branded action figures, titled Ninja Superstars.

Stop motion comedy series grows lineup with barware, t-shirts and more.