The Business Matching function of LEC provides exhibitors and visitors with one-on-one pre-show meeting appointment services. Its purpose is to break down cross-industry communication barriers, enhance interactive experiences, provide customers with more business opportunities, and facilitate precise and efficient connections and transactions between licensors and licensees, thereby improving exhibition and visit efficiency and contributing to industry development. In 2024, a total of 24,422business matching meetings were initiated, a year-on-year increase of 6%, with8,006successful matches.

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