Explore the Huge Potential of China’s Licensing Market
In 2023, China’s retail sales of licensed merchandise and services soared to a record USD13.77 billion, marking a 9.6% increase from 2022, which stood at USD12.57 billion. With these remarkable growth numbers, China surpassed Germany for the first time, becoming the fourth largest licensing market globally, after the United States, the United Kingdom, and Japan.

Global retail sales of licensed merchandise and services reached a record high to $356.5 billion in 2023, and a 4.59% increase over the $340.8 billion generated in 2022. China experienced one of the strongest year-over-year increases in licensing business, and ranked No.4 worldwide, accounted for 3.86% of worldwide consumption of licensed goods and services with $13.8 billion (up 9.6% from the prior year).


Grasp Your Share of China’s Licensing Market