Character/Properties Parade
IP Character/ Properties Parade
The IP Character/Properties Parade, an innovative approach to marketing and cultural diffusion, not only provides an entertaining experience for visitors but also enhances the appeal and recognition of the featured IPs. At the 2024 event,
nearly 60 IP mascots (including Zanmang Loopy, Naloong, Duckyo, and Monkey King) made appearances, sparking a frenzy of on-site photography and social media sharing among the visitors.
To Visit:
Matthew Pan
021-6157 3816
Matthew.pan@informa.com
To Exhibit
Susan Yuan
+86-188 1792 6580
Susan.Yuan@informa.com
Licensing International – formerly known as LIMA – is the leading trade organization for the global licensing industry...
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To Visit:
Matthew Pan
021-6157 3816
Matthew.pan@informa.com
Overseas:
Sheila Tang
+86-571 2689 5026
Sheila.tang@informa.com