China Licensing Industry Seminar China Licensing Industry Seminar annually gathers numerous elites and professionals from the domestic licensing industry to delve into trending industry topics, injecting fresh momentum into the development of the licensing supply chain. The 2024 forum featured extensive discussions across multiple dimensions, including digitalization, IP extension, brand collaborative breakthroughs, IP+ gaming, entertainment media licensing, cultural and artistic licensing, and original trendy lifestyle, fully showcasing the diversity and innovation of the licensing industry. Additionally, a Licensing Academy was established to provide foundational knowledge on licensing, from IP to product development, helping industry professionals gain a deeper understanding of the licensing sector. The 2024 event included six keynote speeches and six panel discussions, featuring a total of 35 distinguished speakers.