Licensing Expo Shanghai your gateway to China’s licensing market, where provides the best opportunity to secure the rights to thousands of consumer brands, entertainment icons, and more for your products or stores. Attending Licensing Expo Shanghai is the most efficient way to learn about licensing and bring the brands and products together.

Licensing market in China and in Global



Global retail sales of licensed merchandise and services reached a record high to $356.5 billion in 2023, and a 4.59% increase over the $340.8 billion generated in 2022. China experienced one of the strongest year-over-year increases in licensing business, and ranked No.4 worldwide, accounted for 3.86% of worldwide consumption of licensed goods and services with $13.8 billion (up 9.6% from the prior year).

Why attend Licensing Expo Shanghai?
– Connect with more than 1,800 brands and properties exhibiting at LEC
– Develop unique and exclusive collaborations, retail products and programs
– Learn about successful licensing cases and the latest trend in China’s licensing market
– Pre-exhibition Activities | China Licensing Conference (CLC), Share Insights and Trends for A Bright Industry Future
– Events During LEC, the Must-attend Annual Convention for Licensing Industry Players

Licensing Expo Shanghai – Concurrent
• China Licensing Awards
• China Licensing Industry Seminar
• IP Character/ Properties Parade
• Matchmaking Service
• Specialized Buyer Matchmaking Sessions
• Public Service Activities
• Partner Conference

2024 Exhibitors (Partial)

*Listed in random order

2024 Licensed Products (Partial)