China Toy Industry Summit – Chenghai Stop

China Toy Industry Summit was hosted in Chenghai Garden Hotel on Dec 15, 2016. As the host of this summit, Licensing Expo China shared overview of China toy market and also the trends of China licensing market.

According to CBME 2016 Industry Report, with the fast growing of baby products channel, baby products store has become the priority channel of toy brand owners. In the meantime, China is the world’s fastest-growing licensing market, with 24% increase in the overall market in 2015. With total retail sales of licensed product is at USD7.6 billion (including Hong Kong), it only represents 3% of the global market. There is still a huge potential to grow, especially for toy brand owners.


Contact us

To Visit:

Blues Chen

+86-21 6157 7214

Blues.chen@informa.com

To Exhibit

Sheila Tang

+86-571 2689 5026

Sheila.tang@informa.com

Official Partner

Licensing International – formerly known as LIMA – is the leading trade organization for the global licensing industry...
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Contact us

To Visit:

Blues Chen

+86-21 6157 7214

Blues.chen@informa.com

Overseas:

Sheila Tang

+86-571 2689 5026

Sheila.tang@informa.com