Dear Licensing Colleague,

China is now the world’s fifth largest licensing market, and growing rapidly. Given this continuing upward trending and the huge demand for local and global brands by Chinese consumers, it is clear that China needs a broad-based licensing and networking event that brings together the most influential brand owners from all segments of the industry.

As the world’s leading trade organization for the global licensing industry, LIMA is proud to be the exclusive association sponsor of Licensing Expo China which takes place July 18-20, at the National Exhibition and Convention Center in Shanghai. This new B2B trade show will connect the world’s leading licensors and agents from the corporate brand, entertainment, character, art and fashion segments with consumer goods manufacturers, licensees, distributors and retailers from all product categories across China.

Licensing Expo China is the only trade show that LIMA sponsors in mainland China.

The show is organized by UBM China. UBM is one of the world’s largest trade show organizers, with a portfolio that includes Licensing Expo (Las Vegas), Brand Licensing Europe (London) and Licensing Expo Japan (Tokyo). Their knowledge of the licensing industry and expertise in delivering top-notch licensing trade shows is unmatched by any other show organizer.

Licensing Expo China will be co-located with CBME China, the world’s largest trade fair for baby products and services, and Cool Kids Fashion Shanghai, China’s premier trade fair for kids’ fashion. It will also host the first China Licensing Awards, recognizing the industry’s most outstanding achievements during the past year.

Further details regarding Licensing Expo China can be found here.

I invite you to join us in Shanghai in July for China’s most important licensing event of the year.

Sincerely,

Charles M. Riotto
President
International Licensing Industry Merchandisers’ Association (LIMA)